Campfire

Our digital hearth for sharing, challenging and inspiring.

Trends Andy Paterson-Jones Trends Andy Paterson-Jones

The Shift

We are on the brink of a metamorphosis which will see The Internet becoming far more of a broadcast medium than a published tool

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Fine art Andy Paterson-Jones Fine art Andy Paterson-Jones

Freedom in Art - Tim Fowler

Tim Fowler is a contemporary British artist known for his vibrant, bold, and colorful paintings that explore architecture, industrial landscapes, and iconic portraits.

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Luxury Andy Paterson-Jones Luxury Andy Paterson-Jones

The Allure of Louis Vuitton

Louis Vuitton, one of the most iconic and enduring luxury brands in the world, has a history deeply rooted in craftsmanship, innovation, and timeless style.

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Branding Andy Paterson-Jones Branding Andy Paterson-Jones

Defining a Premium Lifestyle Brand

Intrinsically, a premium lifestyle brand is selling a certain way of life, a set of values, and a feeling of belonging to an exclusive community. This lifestyle often revolves around status, refinement, and a desire for the finer things in life.

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Trends Andy Paterson-Jones Trends Andy Paterson-Jones

Do not be like Kodak

Today’s brand manager faces a stark choice - either embrace video or get left behind. Relying on still images and accompanying text will not captivate modern audiences the way a well-made video will.

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Trends Andy Paterson-Jones Trends Andy Paterson-Jones

The Rise of Video

Why do you need to lead with video content? There are many reasons. The most obvious one is to meet the demand of your target audience.

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Branding Andy Paterson-Jones Branding Andy Paterson-Jones

Brand Personas

Use Brand Personas to increase engagement with your business. How our eclectic background in branding and marketing informs our approach to filmmaking. We take a more holistic approach than many others in our field.

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Trends Andy Paterson-Jones Trends Andy Paterson-Jones

Baby Boomers vs Gen X

Are you speaking in a language that your audience understands? Do you understand the key points of difference in outlook between Baby Boomers and Gen X?

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Luxury Andy Paterson-Jones Luxury Andy Paterson-Jones

Icons of Speed and Luxury

Supercars captivate the imagination with their extraordinary performance, cutting-edge technology, and striking design. They are more than just vehicles; they are symbols of engineering excellence and luxury.

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Thinking Andy Paterson-Jones Thinking Andy Paterson-Jones

Six Thinking Hats

Effective decision making is difficult. How can you make sense of a barrage of opinions, data points and emotional responses and proceed with a plan of action? Six Thinking Hats by Edward De Bono might help.

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Analytics Andy Paterson-Jones Analytics Andy Paterson-Jones

Measuring success

The effectiveness of video content is measurable. There are a number of key metrics that can be used to gauge the impact of a campaign.

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Growth Andy Paterson-Jones Growth Andy Paterson-Jones

Business Pain Points

As external advisors FilmDuo bring clarity to embattled enterprises. We go beyond dealing with symptoms and help brand owners tackle their causes of strife.

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Branding Andy Paterson-Jones Branding Andy Paterson-Jones

Understanding your challenge

“Fail to prepare, prepare to fail.” Not on our watch. At FilmDuo we devote a lot of time upfront to getting the brief right because pre-production is a team enterprise.

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Growth Andy Paterson-Jones Growth Andy Paterson-Jones

Video ROI

One of the critical considerations for any business investing in video content is understanding and maximising the return on investment (ROI).

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