Smart decision
At FilmDuo our mission is to “inspire the decision makers and forward thinkers of the world.” We help the owners and managers of premium lifestyle brands to thrive by producing transformational content - sharing compelling stories, celebrating your amazing people and engaging new audiences. We encourage leaders to lead, overcome obstacles and propel new and existing ventures forward.
Once you understand and appreciate our approach to filmmaking we believe that you will be convinced we can make a difference. We will raise your brand’s profile and connect you with motivated consumers who are ready to fall in love with what you do. Collaborating with FilmDuo could be one of the smartest decisions that you ever make.
What is a decision?
The term "decision" originates from the Latin word "decisio," which itself derives from the verb "decidere." The verb "decidere" is composed of two parts: "de-" meaning "off" or "away" and "caedere" meaning "to cut." Thus, "decidere" literally translates to "to cut off" or "to cut away."
This sense of cutting off reflects the essence of decision making, where one is metaphorically cutting away options to choose a single path or solution. This Latin root beautifully encapsulates the act of eliminating alternatives to arrive at a definitive choice.
Why is decision making liberating?
Decision making involves weighing up the odds. In your mind you travel along a number of paths. You visualise outcomes, role play scenarios, ruminate, debate and attempt to gain clarity. The more pathways you consider, the more taxing the mental gymnastics. The more significant the decision, the more seriously you consider things.
Sometimes this process is a great burden. It is exhausting to conceive of one sequence of events one minute, then a totally different sequence the next. You wish there was a reliable way to predict the future such that you become convinced by a particular path. Alas, there are very few certainties in this modern world. We live in an age of disruption. Decision making is often a small margin percentage game.
In most circumstances the clock is ticking and action needs to be taken. Procrastination will not improve matters. A decision is required.
When it is finally made, something miraculous happens. The decision maker suddenly feels lighter. They let go off the myriad of directions and consequences that they have been playing with and commit to one path. They move into a place of certainty and often feel a great sense of inner peace.
To decide means “to cut”
Decision makers cross the rubicon. They pass the point of no return. They shake things up and solve problems.
We want to help lighten the load for our clients, creating content that highlights the solutions - be it showcasing a merger or acquisition, investment in an expensive new facility, hiring new staff or buying new equipment. Or perhaps promoting an updated brand name, the streamlining of a business or simply just changing a way of working. Whatever it is, we can help you explain the logic and intent of your decision.
Conclusion
It is our view that you need to embrace video as the prime driver of your brand messaging, or risk getting left behind and having your competitors steal a march on your business. You need to control the narrative of your brand by showing what you are doing through video, a medium that resonates in the modern world.
Moving away from the old ways of doing things and committing to contemporary ways of communicating. It is time to cut your ties to the past and boldly step into the future with FilmDuo.
