Campfire

Our digital hearth for sharing, challenging and inspiring.

Trends Andy Paterson-Jones Trends Andy Paterson-Jones

The Shift

We are on the brink of a metamorphosis which will see The Internet becoming far more of a broadcast medium than a published tool

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Trends Andy Paterson-Jones Trends Andy Paterson-Jones

Do not be like Kodak

Today’s brand manager faces a stark choice - either embrace video or get left behind. Relying on still images and accompanying text will not captivate modern audiences the way a well-made video will.

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Trends Andy Paterson-Jones Trends Andy Paterson-Jones

The Rise of Video

Why do you need to lead with video content? There are many reasons. The most obvious one is to meet the demand of your target audience.

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Trends Andy Paterson-Jones Trends Andy Paterson-Jones

Baby Boomers vs Gen X

Are you speaking in a language that your audience understands? Do you understand the key points of difference in outlook between Baby Boomers and Gen X?

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Trends Andy Paterson-Jones Trends Andy Paterson-Jones

Evolving trends

The premium hospitality industry, known for its dedication to luxury and exceptional service, is undergoing significant transformations.

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