Campfire
Our digital hearth for sharing, challenging and inspiring.
Do not be like Kodak
Today’s brand manager faces a stark choice - either embrace video or get left behind. Relying on still images and accompanying text will not captivate modern audiences the way a well-made video will.
The Rise of Video
Why do you need to lead with video content? There are many reasons. The most obvious one is to meet the demand of your target audience.
Baby Boomers vs Gen X
Are you speaking in a language that your audience understands? Do you understand the key points of difference in outlook between Baby Boomers and Gen X?
Evolving trends
The premium hospitality industry, known for its dedication to luxury and exceptional service, is undergoing significant transformations.