A number of high profile Premiership footballers. The cast of both Made in Chelsea and The Only Way is Essex. Various fashionistas, pop stars and actresses plus the paparazzi. They all flocked to Maddox Gallery for the much anticipated launch of Bradley Theodore’s solo show The Second Coming, the follow-up to his earlier Son of the Soil exhibition.

Working in collaboration with the gallery owners, FilmDuo staged a provocative PR stunt before the doors opened. Bradley painted a £250k Rolls Royce Wraith outside the gallery. Then, we took him for a drive around the Mayfair, into Hyde Park, past Buckingham Palace and around Soho.

As an ambassador for Google, Bradley showcased an innovative VR headset, Maddox Gallery achieved record sales and went to form a strategic partnership with Rolls Royce.