Mr. Brainwash, also known as Thierry Guetta, is a hugely popular contemporary street artist known for his vibrant, mixed-media works that blend pop art, graffiti, and commercial imagery. His style is characterised by bold colours, stencilled figures, and a playful, often chaotic composition. He frequently incorporates iconic pop culture references, such as famous celebrities, cartoons, and brands, reimagining them with a unique, whimsical flair.

His works have been sold at major auction houses for substantial amounts, often fetching six-figure sums. He has exhibited in prestigious galleries and museums worldwide and has a substantial following on social media. His art often appeals to collectors and fans of pop culture, helping him maintain a strong presence in the art market.

This eclectic film features the unveiling of an oversized Life Is Beautiful sculpture as part of a record breaking exhibition launch for Clarendon Fine Art. It also helped to increase brand awareness for the refurbished Battersea Power Station.