How to Craft a Pitch That Moves People

Too many founders pitch like they’re delivering a financial report - facts, figures, projections. Important? Yes. Persuasive? No.

The best founders know this: logic makes people think, but emotion makes them act. Here's how to craft a pitch that moves people:

1) Start with Emotion, Not Data – Investors need to feel the problem before they care about your solution. Make it personal. Make it real. Create stakes that matter.

2) Show, Don’t Just Tell – A cinematic pitch isn’t just words - it’s visual, immersive, and impossible to forget. Investors don’t back what they understand; they back what they can see.

3) Sell the Future, Not Just the Product – Your startup isn’t just solving a problem - it’s changing the world. Make investors see the future you’re building and why they need to be part of it.

A great story doesn’t just explain - it moves, convinces and secures funding. At FilmDuo, we craft investor pitches that do exactly that.