Building a communication bridge

The investors backing an early-stage startup think very differently from those writing eight-figure Series B or C investments. If you’re raising capital, knowing who you’re pitching to — and how to get in front of them — makes all the difference. This is where FilmDuo can help you.

Seed Funding – Betting on the Vision, Not Just the Numbers
• What is it? The earliest stage of funding, typically £500K–£2M, to validate the concept, build an MVP, and achieve first traction.

• Who are the investors?
- Angel investors
- Pre-seed & seed venture funds
- High-net-worth individuals (HNWIs)
- Friends, family, and strategic backers

• How to get in front of them?
- Leverage your network - many seed investors back warm introductions.
- Join accelerator programs that connect startups with early-stage investors.
- Be visible - strong branding, PR, and thought leadership attract attention.
- Tell a high-impact, emotional story - seed investors fund conviction, not spreadsheets.

Series A – Proving Traction and Scaling Up
• What is it? Typically £5M–£20M to scale operations, refine product-market fit and expand customer acquisition.

• Who are the investors?
- Venture capital firms
- Large seed funds with follow-on capacity
- Corporate investors (in some cases)

• How to get in front of them?
- Build relationships well before you need funding - Series A investors track companies for months, if not years.
- Demonstrate real traction - growth metrics, early revenue and user adoption are key. - Craft a cinematic, high-impact investor pitch that shows not just the business, but the future you’re creating.

• Mindset Shift from Seed to Series A
- Seed investors bet on vision. Series A investors bet on momentum.
- At Seed, you’re selling potential. At Series A, you need hard proof.
- Seed backers accept some uncertainty. Series A investors want to de-risk their decision.

Series B & C – Scaling to Dominate
• What is it? Typically £20M+ to drive aggressive scaling, expand globally, and increase market share.

• Who are the investors?
- Large venture capital firms
- Growth-stage private equity
- Strategic corporate investors

• Mindset Shift from Series A to B/C
- Series A investors buy into growth. Series B/C investors buy into certainty.
- Data rules the conversation - they want to see established revenue streams, efficient scaling, and a path to profitability.
- Series B/C is about expansion, not experimentation. Investors at this stage aren’t looking for “potential” founders - they’re backing executives who can run a high-growth business.

What This Means for You
Every funding stage requires a different story, a different pitch and a different investor approach.